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TDK
Mediactive Secures Muppet License
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Classic
Muppet Characters to Hit
Gaming Platforms in 2002
CALABASAS, CA April 18, 2002 TDK Mediactive, Inc., a global publisher
of entertainment software, announced today an exclusive three-year, renewable worldwide
licensing agreement with Jim Henson Interactive, a division of The Jim Henson Company, for
the Muppets, one of the most prolific brands in the entertainment industry. The
agreement ensures TDK Mediactive exclusive rights to develop and publish games based on
many of the Classic Muppet characters, including Kermit the Frog, Miss Piggy, Fozzie Bear,
The Great Gonzo and more. Platforms covered by the license agreement include the PSOne and
PlayStation 2 computer entertainment system, Xbox video game system from Microsoft, the
Nintendo GameCube video game system, the Game Boy Advance and PC platforms.
"The colorful Muppet characters and their hilarious antics are tailor-made for
videogames," said Vincent Bitetti, chief executive officer of TDK
Mediactive. "The Muppet license is a continuation of our efforts to diversify
our business across all viable platforms, categories and age demographics and fits well
into the E rated segment of our business."
"In celebration of the 25th anniversary of The Muppet Show, weve been
expanding the reach of Muppet characters by leaps and bounds this year," said Craig
Allen, General Manager and Senior Vice President, Jim Henson Interactive. "The
licensing agreement with TDK Mediactive will ensure that high quality, entertaining Muppet
games will be produced for a variety of platforms, giving our fans the world-over a true
gaming experience that only the Muppets can deliver."
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